American singer Ciara stars in a new campaign video for Dove, promoting the brand's latest body positivity initiative by performing a remixed version of the childhood song Hokey Pokey.

The 1, 2 Step hitmaker commented 'This version of The Hokey Pokey encourages us to love the skin we're in and do what makes us happiest without fear or filter, because we all deserve to feel seen, celebrated and supported - not covered up'.